“Digital marketing covers all marketing efforts using an electronic device or the net. Companies use digital channels such as search engines, social media, email, and other web sites to pass along with current and prospective clients.”
Why digital marketing?
Although conventional advertising may exist in print advertisements, telephone contact, or physical marketing, digital marketing may occur both digitally or electronically. This implies that at that place are endless opportunities for brands, including opportunities for email, video, social media, or website-based merchandising.
Digital marketing tactics and promotions have five targets.
1.Attain the right audience
2.Commit to your audience.
3.Motivate your audience to do something.
4.Make sure that your budget is invested effectively.
5.Maximize investment returns (ROI).
What are we doing?
1.Search Engine Optimization (SEO).
2.Search Engine Marketing (SEM).
3.Social Media Marketing (SMM).
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the procedure for generating traffic from the “organic”, or “natural” listings of the search engine.
Search Engine Marketing (SEM)
Search Engine Marketing is a paid media advertiser that wishes for specific search keywords that display their ads when typed in. It is a variety of internet advertising that utilizes search engine solutions to push brands and sites.
Social Media Marketing (SMM)
Social media marketing is a way to bring attention through social media sites.It is the most effective channel to communicate with the audience.
It helps to boost website traffic increase awareness of the brand, build brand identity and positive brand affiliation, improve communication and engagement with a key consumer.
E-mail marketing is a form of direct marketing that uses e-mail as a medium to communicate or campaign posts with such a audience.